In the age of emails and instant messaging, the abbreviation „P.S.” – standing for „Post Script” – carries the charm of traditional letter writing into digital communication. Originating from the Latin „postscriptum,” which means „written after,” a P.S. is an additional thought added to a letter after the main message has been completed. Despite the evolution of communication methods, the use of P.S. remains popular, highlighting its unique role in adding a personal touch to both digital and handwritten correspondences. This article explores the significance of P.S., its applications in modern communication, and why it continues to be a beloved part of our written exchanges.
The Significance of P.S.
P.S. offers a way to include an afterthought or an additional piece of information that didn’t fit into the flow of the main message. Its charm lies in its ability to draw attention to something specific, often with a tone of intimacy or urgency. In personal letters, a P.S. might contain a forgotten sentiment or a playful aside, while in business communications, it could highlight a crucial point or a call to action. The versatility and personal nature of P.S. make it a unique tool for communication.
Applications of P.S. in Modern Communication
Personal Correspondence
In personal letters and emails, P.S. serves as a space for adding thoughts that come to mind after the main message has been concluded. It’s often used to express affection, share a private joke, or remind the recipient of something important. This postscript adds a layer of personality and spontaneity to the correspondence, making it feel more heartfelt and genuine.
Professional Emails
In professional settings, P.S. is strategically used to emphasize a critical detail or action item that the recipient should note. Because readers often pay special attention to the beginning and end of a message, a P.S. can effectively highlight calls to action, deadlines, or reminders, ensuring they are not overlooked in the body of the email.
Marketing and Advertising
Marketers have long recognized the power of P.S. in direct mail, email campaigns, and other forms of advertising. It’s an effective tool for reiterating the offer, stressing the urgency, or including an enticing call to action. The P.S. section often captures the reader’s attention, making it a valuable space for driving engagement and responses.
The Enduring Charm of P.S.
Adding a Personal Touch
One of the reasons P.S. has endured through the ages is its ability to add a personal touch to written communication. It breaks the formal structure of a letter or email, offering a moment of direct, personal connection between the writer and the reader. This personal touch is particularly valued in an era dominated by brief, impersonal digital messages.
Highlighting Important Information
Beyond its personal charm, P.S. serves a practical purpose by highlighting information that might otherwise be missed. In both personal and professional contexts, it ensures that critical details, last-minute additions, or special notes are given due prominence, increasing the likelihood that they will be read and remembered.
Conclusion
„P.S.” – Post Script – is more than just an abbreviation; it’s a testament to the enduring importance of personal touches and thoughtful communication. Whether used in a handwritten letter, an email, or a marketing piece, P.S. offers a unique opportunity to connect with the recipient, emphasize key points, and add depth to our messages. In a world where digital communication often lacks the warmth of face-to-face interactions, the continued use of P.S. reminds us of the value of personal connection and the impact of thoughtful communication.